Brand Teams / Experiential
Bell was looking for a creative experiential marketing campaign to promote the benefits of their new Fibe TV. We branded an ice cream truck and cruised through neighborhoods, festivals and events in Toronto, giving away free ice cream and love everywhere we went. This was a great way to help build brand loyalty and awareness while giving a memorable first-hand experience.
The goal was to show people that they get more with Bell as our brand ambassador teams provided free treats and love while Bell reps showcased their exclusive Bell Fibe offer. The campaign received a lot of word of mouth buzz and was heavily promoted on social media, leading to an exponential amount of signups for their new Fibe Cable and Internet.