Wimax| BELL | – Ambient Squared

| BELL |


*Bell Wimax Campaign Video*

The Campaign

Bell enhanced their internet capabilities for cottages around Ontario and wanted a creative marketing campaign to increase brand awareness. We gave them that added wow factor by incorporating a popular cottage activity: sailing. Multiple regatta boats entered Cottage County, interacting with local boaters and cottage owners as we sailed them around lakes in Muskokas.

The Results

This guerilla marketing stunt built word of mouth buzz to let people know that getting away from home doesn’t have to mean getting away from high quality internet.