Experiential / Media
Caramilk approached Ambient Squared for a unique experiential campaign to help build brand loyalty across Canada. We were asked to find landmark locations where mystery boxes shrouded in intrigue were placed and linked to chocolate bars containing golden tickets. The tickets would open a box containing prizes from the Cadbury family fortune including gold bullions, old money, artifacts, coveted art and musical instruments signed by celebrities. By making this a fun and interactive marketing experience we were able to help Caramilk engage more people and build national brand awareness.
This experiential marketing campaign gave people a memorable first-hand experience by piquing curiosity and encouraging interaction with these media placements.