The Campaign

We helped Nike create a memorable first-hand experience for their consumers with a Nike branded delivery truck to create social awareness for their ability to deliver products in Canada. We drove it around Toronto and Vancouver, stopping at shoe shops and many high traffic locations along the way. Many people were excited to learn that they could now order their favorite products online. On top of that we encouraged people check out our massive Nike branded shipping crate at Richmond Street in Toronto and interact with personal trainers to learn which nike.com LIVE experience classes they should sign up for.

The Results

Many people shouted “Just Do It!” as we drove the truck through town, capitalizing on the many high traffic areas created by the Remembrance Day Holiday. This interactive marketing experience was popular with people leaving school or work and driving along the waterfront was a great way to target cyclists, runners and training groups.