Media
The Campaign
While unveiling their latest B2B walkie talkie/phone unit, Bell required a few media placements to help promote it to construction, logistics and freight companies in Ontario.
10-4 Cranes: We created special fixtures on backlit boards and attached them onto the rears of cranes for this unique guerilla marketing campaign. This high quality visual communication was placed in large scale construction sites and close to major highways.
10-4 Trailers: A 53 ft. trailer was set up and driven around the city to show logistics and freight companies that Bell could help them effectively communicate with their personnel.
The Results
These direct marketing concepts helped Bell showcase the capabilities of their new phone. The cranes increased brand awareness among construction crews and their vendors while the trailers did the same with logistics and freight companies.