Experiential / Media
IBC was looking for an original campaign to help people prepare for the upcoming rainy season. We helped them develop a mobile tablet app to simulate scenarios of how water leakages could occur in their homes. We also created some unique experiential marketing concepts to bring the game to life and show people how they may be at risk.
The goal was to promote the benefits of IBC’s home insurance packages and how they can help protect homes against water leakages. The event helped IBC receive a lot more exposure in the Apple App Store and increase their overall brand awareness.