The Campaign

IKEA asked Ambient Squared to create a memorable experiential campaign to brighten up the holiday season for families in Toronto and Montreal. For this interactive marketing experience families were encouraged to share their holiday traditions on social media and vote on their house rules in exchange for a small gift.

The Results

IKEA was able to create brand loyalty with families and received lots of social media activity as well. The campaign was very popular with many shoppers who were more than glad to share their traditions in-person and online.