For this experiential campaign IKEA wanted a fun and engaging way to promote their new catalogue. Ambient Squared created an interactive marketing in multiple locations where people received a small gift and catalogue with the push of a button. It was especially popular with children, who encouraged their parents to stop so they could try it out. Many parents thanked us for a memorable experience, increasing brand awareness with IKEA’s target demographic.
This unique experience generated a lot of word of mouth buzz and social media activity for IKEA, creating a positive brand experience.