IKEA wanted us to create a guerilla marketing experience to celebrate the Blue Jays making the playoffs for the first time in over 20 years. For this experiential campaign we had our brand ambassador teams give away free spoons marked with #StirItUp in multiple locations around the Rogers Center. Fans of all ages were excited to get a hold of one which created massive social awareness and brand loyalty.
More than 4,000 spoons and close to 2,000 IKEA gift cards/vouchers were given away in less than 2 hours. This turned into a viral marketing campaign after the Rogers Center informed us that the spoons would not be allowed in the stadium, leading fans and news outlets to organically tweet #FreeTheSpoons as well. Because of this we helped IKEA create the top trending event in Toronto.