The Campaign

We helped L’Oreal show people the magic behind their brand with this unique guerilla marketing campaign to promote their newest product La Nuit De L’Homme. The acquired shipping container was the experiential centerpiece, set up in our scouted location where consumers got to take pictures and interact with our product ambassadors. L’Oreal gave them a night to remember.

The Results

Photos were uploaded to L’Oreal’s Facebook page to increase brand awareness. The uniqueness of the project encouraged many people to share their memorable first-hand experience.