The Campaign

Ambient Squared was approached for help creating an engaging experiential campaign for the Montreal Auto Show. We set up a truck where free hot chocolate was given away to anyone who shared a positive Mitsubishi experience in-person or on social media. Everyone who got involved was entered in a draw for a chance to win the latest Mitsubishi Outlander model.

The Results

This interactive marketing experience was designed to increase Mitsubishi’s exposure at the show and build more brand loyalty. We were able to connect with hundreds of people as many of them were excited to share their first-hand experience with us.