45 Crane| NIKE | – Ambient Squared

45 Crane
| NIKE |


The Campaign

We developed this custom guerilla marketing advertisement atop a 90 ft. crane that featured NHL star Jerome Iginla doing a pullup. To create as much brand awareness as possible, we made sure this unique media placement was visible from the busy Don Valley Parkway.

The Results

Nike wanted to show their dedication to helping fans reach their and we wanted to help them build a lot of exposure by making sure it stood out. This campaign resonated Nike’s brand identity in a way many people would understand.