Making Our Own Power| IKEA | – Ambient Squared

Making Our Own Power
| IKEA |

Brand Teams / Event

*We Make Our Own Power Campaign Video*

The Campaign

With their Alberta wind farms IKEA generates more than enough power for all their Canadian stores. To celebrate Earth Day we set up in bicycle generators in downtown Toronto to let people make their own power through this interactive marketing campaign.

The Results

Even though capturing wind power is a lot easier, we had thousands of people stop throughout the day to pedal our bikes and help us generate power.