Experiential / Media
When Trident was looking to show off the “Happiness Factor” of their products, we helped them create something fun and exciting. High foot traffic areas were scouted in Toronto where multiple happiness zones were set up. From putting greens with real-looking artificial turf to elemental gardens with real grass and fauna for the perfect outdoor yoga session environment, the goal was to help Trident brighten up people’s day with these interactive marketing placements.
This experiential campaign was a big success for Trident, providing a memorable first-hand experience and encouraging a lot of word of mouth buzz. Many people were excited to share the event with friends and family to create more social awareness and help build more brand loyalty. And of course everyone went home with a new pack of gum to experience and share with friends.